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Ready to give your idea a shape?
The idea test helps you choose a starting point. The Expert Book Blueprint helps you turn it into a clear book concept, chapter map and short pitch.
Take a look at the $9 workbook below. Your free download is yours either way.
Expert Book Starter Series · The next step
The Expert Book
Blueprint
Turn your expertise into a clear, compelling book concept.
You have an idea worth developing. Now decide who the book is for, what it promises and how its chapters could fit together.
A practical workbook to help you create a plan you can start writing from.
$9
One-time payment · 17-page PDF workbook · By Ann Ljungberg
From a topic to a book you can picture.
Work through six stages at your own pace. A running example shows how one expert turns a broad subject into a focused book concept.
01
Your central idea
Choose the question your book will answer and give the project useful boundaries.
02
Your primary reader
Describe the person you want to reach, their situation and the questions they would ask.
03
Your book promise
Define what your reader will be better equipped to understand, decide or do.
04
Your particular angle
Bring your experience and approach into focus, and try two working titles.
05
Your chapter map
Organise 8–12 possible chapters into a journey that supports your promise.
06
Your book pitch
Write a clear 100-word introduction to your book and bring your decisions together on one page.
A useful plan for the writing ahead.
Set aside 60–90 minutes for a first pass. Keep your answers rough enough to revise as you learn more about your readers.
By the end, you will have a working book concept, a provisional chapter sequence and a short pitch you can share for feedback.
Designed for people with knowledge to share
Business owners, consultants, coaches and experienced professionals who want to shape their expertise into a useful nonfiction book.
What you receive
A downloadable 17-page PDF with guided exercises, writing space, a worked example and a final one-page book blueprint. You can print it or work alongside it in your own document.
This workbook covers concept planning. Writing and developing the manuscript come next.
Give your idea a shape
Your next step starts here.
$9
Get The Expert Book Blueprint and create the first plan for your book.
One-time payment · Digital PDF workbook
A few practical questions
Do I need a fully formed idea?
A possible topic is enough to begin. If you have several, choose one for your first pass.
Is this for fiction?
It is designed for practical nonfiction built around your knowledge, experience or methods.
Will I finish the book in this workbook?
You will create its working concept and structure. The manuscript is the next stage.
Can I change my plan later?
Yes. Your blueprint is a working document. Feedback and writing will help you refine it.
Created by Ann Ljungberg, writing coach and manuscript developer since 2004.